CENTREPIECE - Furniture Content Series

The Project

Develop a suite of content highlighting the inspiration, design, and manufacturing process of bespoke furniture for Melbourne’s newest conference and events centre, CENTREPIECE at Melbourne Park.

The team from NH Architecture reviewing materials.

The Process

We wanted to highlight each suppliers creative process from inspiration and ideation, to design and final product; and provide insight into the manufacturing process. We achieved this by conducting interviews with the suppliers, filming their places of work, helping to convey the creativity and process required to create the final products. We also wanted to highlight their professional background and industry experience, discussing the many challenges working on a project of this scale.

We captured a mixture of still photography that provided CENTREPIECE with a large library of content. This would be used for promotional purposes including Social channels, webpages and publications.  

The Outcome

We worked very closely with team from CENTREPIECE in the final editing stages and collaborated together to fine tune and tweak the final videos. Once completed we handed over the final deliverables in multiple ratios and formats to ensure the content was compatible across a variety of platforms and publications.

The team from CENTREPIECE were thrilled with the final product, but what made it really satisfying for us was having the opportunity to promote the local designers & manufactures showcasing what great talent Melbourne has on offer.

Checkout the full length video below.